Throughout her career in public relations, Jenny Wang, an account director at kglobal, has represented 40 to 50 clients in a wide range of industries, including technology, health care, pharmaceutical, government, and renewable energy. She’s also skilled in crisis communications and helps clients mitigate potentially damaging situations. Over the past several years, Wang has seen significant changes in the overall PR landscape. 

Earned media, typically secured with the traditional “smile and dial” routine — calling reporters and pitching stories —  is still important, she says. But there’s also now an emphasis on “having integrated communications campaigns” that involve digital and social media exposure. “It’s not always just about getting media placements and hits,” she says. “It’s more understanding the ecosystem and how they all work to support one another.” 

Wang takes part in The Community Company’s (TCC) Certified Partner Program, an elite group of marketing and communications professionals, chosen for their integrity, expertise, and industry reputation. For its trusted partners, TCC fast-tracks client applications to top-quality professional groups that it builds in partnership with influential media companies such as Forbes and American City Business Journals. Community members have the ability to connect with a meticulously vetted group of peers in professional forums, get exclusive event access, and can request introductions through TCC’s concierge team. 

In addition, community members also have the ability to submit thought leadership content for consideration with TCC’s media partners. Wang says that TCC’s partner program “is a good value add, and a good tool for amplifying thought leadership on behalf of my clients. We tell them they’ll reach a wider audience and it’s prestigious because they’re associated with [a major media brand] and other high-level thought leaders.” She has clients in Forbes Real Estate, Finance, and Non-Profit Councils and says that they leverage the publishing benefit to contribute branded content on a regular and reliable schedule in order to establish themselves as thought leaders and amplify their voices. 

To learn more about how The Community Company’s Certified Partner Program can benefit your clients, click here.